DxO

Innovation, expertise, leadership:
The story of DxO Labs

DxO's fascinating story is marked by a series of major technological innovations that have established us as pioneers of the consumer imaging industry. Discover just a few of the highlights from a history that spans more than 20 years.

  • 2026

    DxO PhotoLab wins TIPA award for seventh consecutive year

    DxO PhotoLab has received its 12th TIPA award, including seven consecutive wins as Best Imaging Software Professional. Together with six EISA awards, this recognition from leading industry experts underscores DxO’s dedication to delivering exceptional image quality and advanced photographic tools.

    DxO PhotoLab wins TIPA award for seventh consecutive year
  • 2026

    AI-powered sensor dust removalThe next chapter

    DxO introduced AI Masks to push local adjustments beyond the limits of conventional photo editing software. Powered by advanced scene analysis and an intelligent layering system, DxO PhotoLab enables multiple masks to interact seamlessly for fast, highly sophisticated adjustments. The result is exceptional precision, natural-looking edits, and a level of creative control unmatched by competing solutions.

    AI-powered sensor dust removalThe next chapter
  • 2025

    AI-powered masking and local adjustments

    DxO introduced AI Masks to push local adjustments beyond the limits of conventional photo editing software. Powered by advanced scene analysis and an intelligent layering system, DxO PhotoLab enables multiple masks to interact seamlessly for fast, highly sophisticated adjustments. The result is exceptional precision, natural-looking edits, and a level of creative control unmatched by competing solutions.

    AI-powered masking and local adjustments
  • 2025

    DeepPRIME XD3 brings next-generation quality to more cameras

    After pioneering advanced processing for X-Trans sensors, DeepPRIME XD3 now extends its exceptional noise reduction and detail extraction to Bayer cameras. Photographers across every major sensor type can now benefit from DxO’s most sophisticated neural-network-powered RAW processing technology.

    DeepPRIME XD3 brings next-generation quality to more cameras
  • 2024

    DxO PureRAW sets the new industry standard for denoising

    Demosaicing and denoising are the building blocks of any image processing pipeline, and their quality determines the final result's excellence. That's why we keep investing heavily in fundamental research on these topics. With the introduction of DeepPrime XD2 (for "Enhanced Detail"), PureRAW 4 set a new industry standard, becoming the essential first step in any ambitious RAW workflow.

    DxO PureRAW sets the new industry standard for denoising
  • 2024

    Our 20th anniversary

    In June 2024, DxO celebrated 20 years of creating cutting-edge products for photographers. The company originally evolved from our Vision-IQ project in early 2003 but the first consumer product was launched the following year.

    To mark the occasion, we did a deep dive into the science behind our DxO Modules, and also crafted a new company motto: “For the passionate photographer.”

    Our 20th anniversary
  • 2023

    DxO rebuilds Nik Collection from the bottom up

    When we bought the Nik Collection from Google in 2017, we faced a major challenge: the talented Nik software development team was gone and we had just acquired millions of lines of source code from as far back as the 1990s, without any documentation. It took us six years to re-code it from the ground up and now the Nik Collection is ready for another 30 years of innovation.

    DxO rebuilds Nik Collection from the bottom up
  • 2021

    DxO PureRAW: Ultimate image quality for everyone

    We brought some of our best technologies to Adobe Photoshop and Lightroom users and launched DxO PureRAW. When used before Adobe software, this incredibly easy-to-use software combined two of the brand's flagship technologies, DeepPRIME and lens defect correction. As a result, lens flaws and limitations on ISO values became a thing of the past.

    DxO PureRAW: Ultimate image quality for everyone
  • 2020

    DeepPRIME denoising revolution thanks to deep learning AI

    Over the years, our lab produced millions of RAW images as part of its analyses of cameras and lenses; we used this absolutely unique data set to train an AI model specialized in images. Introduced in DxO PhotoLab 4, the results were mind-blowing: DeepPRIME delivered a gain of more than two stops of ISO!

    DeepPRIME denoising revolution thanks to deep learning AI
  • 2017

    DxO Optics Pro becomes DxO
    PhotoLab

    Over the course of 12 years, DxO Optics PRO evolved as a top RAW converter, mastering demosaicing, denoising, contrast, and color management. With an upcoming 12 version that was about to incorporate Nik Collection’s intelligent U-Point™ technology, we felt that DxO Optics Pro had come of age and was ready for a new name – one that reflected its full capacity and ambition. DxO PhotoLab was born.

    DxO Optics Pro becomes DxO PhotoLab
  • 2017

    DxO buys Nik Collection from
    Google

    When Google revealed that it would no longer support and develop the beloved Nik Collection suite of plugins that it had acquired a few years previously, the world of photography was distraught. Fortunately, this was not the end: in October, Google announced that it had sold the Nik Collection to DxO, giving us the opportunity to breathe new life into the suite.

    DxO buys Nik Collection from Google
  • 2015

    The DxO ONE camera, the first
    and only camera of its kind

    Did you ever dream that your smartphone had a real, 1”, high-end, CMOS-BSI 20- megapixel sensor? Paired with an incredibly sharp 32mm f/1.8 lens? And a micro-SD card? And …? Well, we did it! It was the DxO ONE, a first-of-its-kind pro camera designed to live in your pocket and connect with your iPhone.

    The DxO ONE camera, the first and only camera of its kind
  • 2012

    Introducing geometric perfection: DxO ViewPoint

    With DxO ViewPoint, we introduced the world’s first algorithm for correcting volume deformation. Also called “anamorphosis,” this phenomenon occurs when objects placed near the edge of a wide-angle lens become distorted. Photographers could finally stop worrying about stretching their subjects!

    Introducing geometric perfection: DxO ViewPoint
  • 2008

    DxOMark image quality website debuts

    With DxO Analyzer, we had accumulated an incredible database of unique image quality data points of all the possible cameras and lenses and we figured out that it could be a super-useful resource for photographers. So we decided to publish it – for free! It was the start of the now world-famous DXOMARK website.

    DxOMark image quality website debuts
  • 2006

    DxO FilmPack: Our tribute to the timeless magic of film

    DxO Labs is a child of the new era of digital photography and despite this, we know that we owe our existence to film photography. As passionate photographers, we felt the need to give something back. For this reason, we created DxO FilmPack, an homage to analog image-making, to ensure that the spirit of film photography will never fade.

    DxO FilmPack: Our tribute to the timeless magic of film
  • 2006

    ... and partners with Carl Zeiss
    for a high-end digiscope

    World-famous optics manufacturer Carl Zeiss trusted us for its Image Signal Processing pipeline when developing a high-end digiscope. The result was the acclaimed DC4 digiscope featuring unrivaled image quality, vivid colors, perfect contrast, along with sharp and noiseless detail.e

    ... and partners with Carl Zeiss for a high-end digiscope
  • 2005

    DxO gets on board the mobile imaging rocket...

    The early 2000s saw the emergence of the smartphone and as experts in image quality, we could not resist helping mobile manufacturers solve their image quality issues. We filed more than 100 patents, ported our technologies on silicon chips, and ended up powering more than 400 million smartphones worldwide.

    DxO gets on board the mobile imaging rocket...
  • 2004

    The revolution: DxO Optics Pro

    A few months later, we shipped our first consumer product, and started a revolution. DxO Optics Pro was the first and only photo editing software that offered modules designed to correct lens defects found in specific lens/camera combinations. It resolved chromatic aberrations, distortions, vignetting, and even loss of sharpness with laboratory-grade precision.

    The revolution: DxO Optics Pro
  • 2004

    The gamechanger: DxO Analyzer

    In December 2003, we launched DxO Analyzer, a revolutionary tool for professionals to assess the image quality of digital cameras. It was an immediate success, and DxO Analyzer was soon adopted by the entire photo industry, including specialized press and independent laboratories. The technology later led us to create DxOMark.

    The gamechanger: DxO Analyzer
  • 2003

    From Vision IQ to the inception of DxO Labs

    The dual fish-eye lenses in the special underwater cameras used by Poseidon required Vision-IQ to develop technologies to correct complex lens flaws. Building on this success, we decided to form a new company that would apply these technologies to the emerging digital photography market. DO Labs — standing for "Digital Optics" and shortly after renamed DxO Labs — was born.

    From Vision IQ to the inception of DxO Labs
  • 1995

    Introducing Vision-IQ, DxO’s
    predecessor

    The story of DxO Labs began in Paris in January 1995 with the founding of Vision-IQ. This technology start-up aimed to 'teach computers to see' in order to assist lifeguards in preventing drowning accidents in large swimming pools. The computer-aided surveillance system “Poseidon” is now used in over 300 pools worldwide and is credited with saving more than 50 lives.

    Introducing Vision-IQ, DxO’s predecessor